Advocacy is about passion, and if there’s one thing Heidi Cuff has, that’s it.
Serving as the marketing and programming coordinator for the Tidemark Theatre, she brings that passion to work with her every day. It also kind of spills over into everything else she does.
“I love my job, I love what I do and I love this community,” she says. “When those things line up in life, I think that excitement and passion naturally overflows. I’m also in a really unique position at the theatre, which connects me to many different facets of our community on a daily basis. Those connections have allowed for some pretty rad projects and collaborations.”
And “collaboration” might be the operative word there, because as much work as Heidi puts in to making things happen in the arts scene in Campbell River, she’s the first to admit it wouldn’t be enough without the work everyone else puts in, too.
“There are a whole lot of us creatives in the arts scene ‘trenches’ here,” she says, “all working hard together to help each other and to elevate our collective organizations and practices. It’s one hundred percent a team effort.”